Finance

Klarna

Klarna Design System

modernaccessiblefintechcleantrustworthy

Klarna's design system features a sophisticated dark navy primary color (#0b051d) with bright accent colors including their signature pink (#ffa8cd). The system uses custom Klarna fonts alongside system fonts, emphasizes rounded corners (32px being most common), and maintains high contrast for accessibility. The design balances professionalism with approachability through generous spacing and clear typography hierarchy.

6Colors
8Type styles
7Spacing
6Radii
5Components

Colors

Brand

Primary Darkprimary
Primary brand color, text, buttons
Brand Pinkaccent
Brand accent, CTAs, highlights

Surface

Whitebackground
Page background, cards, containers
Off Whitebackground
Subtle background, inverse text

Text

Text Bodytext
Body text, secondary content

Border

Neutral Grayborder
Borders, dividers, subtle elements

Typography

Hero headlines, main display text
The quick brown fox jumps
Klarna Title90px · 700 · 99px
Section headlines, large titles
The quick brown fox jumps
Klarna Title41px · 500 · 43px
Content headings, card titles
The quick brown fox jumps
Klarna Text24px · 700 · 25.2px · -0.048px
Prominent body text, lead paragraphs
The quick brown fox jumps
-apple-system20px · 500 · 24px
Default body text, descriptions
The quick brown fox jumps
-apple-system16px · 400 · 20px
Emphasized body text, button labels
The quick brown fox jumps
-apple-system16px · 500 · 20px
Small text, captions, metadata
The quick brown fox jumps
Klarna Text14px · 400 · 14.7px · -0.048px
Fine print, labels, secondary info
The quick brown fox jumps
-apple-system12px · 400 · 12.6px

Fonts

Klarna TitleCustom
Klarna TextCustom
-apple-systemSystem

Spacing & Shape

Spacing

xs
4px
sm
8px
md
16px
lg
24px
xl
32px
2xl
48px
3xl
80px

Border Radius

sm2px
md8px
lg16px
xl24px
2xl32px
full999px

Components

Hero SectionLarge hero with dark background, prominent white text, and mobile phone mockup
Navigation HeaderClean white header with logo, navigation links, and login button
CTA ButtonRounded buttons with high contrast, often using brand pink for primary actions
Rating BadgeStar rating with App Store reference, using consistent typography
Feature CardsClean cards with rounded corners, consistent spacing, and clear hierarchy
## Overview

Professional yet approachable fintech design with a sophisticated dark navy foundation balanced by playful pink accents. The design feels trustworthy and modern, with generous spacing creating a clean, uncluttered experience that prioritizes clarity and accessibility.

Generous spacing system based on 8px grid with prominent use of 32px, 24px, and 16px intervals. Hero sections use full-width layouts with centered content, while the overall design maintains clean margins and consistent vertical rhythm throughout components.

Uses a 8px base grid with scale: 0.5, 1, 2, 3, 4, 6, 10.

## Colors
- **Klarna Black** (#0b051d): Primary brand color, text, buttons
- **Klarna Pink** (#ffa8cd): Brand accent, CTAs, highlights
- **White** (#ffffff): Page background, cards, containers
- **Neutral Gray** (#c4c3ca): Borders, dividers, subtle elements
- **Text Body** (#282636): Body text, secondary content
- **Off White** (#f9f8f5): Subtle background, inverse text

## Typography
- **Headline Font**: Klarna Title
- **Body Font**: Klarna Text
- **Label Font**: -apple-system

The typography system combines custom Klarna fonts with system fonts for optimal performance. Klarna Title handles display text with weights from 500-700, while Klarna Text manages body content with subtle negative letter-spacing (-0.048px) for improved readability. System fonts provide fallback reliability. The scale jumps dramatically from body (16px) to display (90px), creating strong visual hierarchy with intermediate steps at 24px and 41px.

## Elevation

Minimal shadow strategy with subtle elevation using rgba(0, 0, 0, 0.1) 0px 2px 4px 0px for cards and components. The design relies more on color contrast and spacing than heavy shadows, maintaining a clean, flat aesthetic with just enough depth to establish hierarchy.

## Components
- **Hero Section**: Large hero with dark background, prominent white text, and mobile phone mockup
- **Navigation Header**: Clean white header with logo, navigation links, and login button
- **CTA Button**: Rounded buttons with high contrast, often using brand pink for primary actions
- **Rating Badge**: Star rating with App Store reference, using consistent typography
- **Feature Cards**: Clean cards with rounded corners, consistent spacing, and clear hierarchy

## Do's and Don'ts
- Do use the 32px border radius consistently for primary interactive elements
- Don't use shadows heavily - rely on color contrast and spacing for hierarchy
- Do maintain high contrast ratios between text and backgrounds for accessibility
- Don't exceed font-weight 700 - keep typography weights restrained and purposeful
- Do use the 8px spacing grid religiously for consistent rhythm
- Don't mix custom Klarna fonts with other brand fonts - stick to the system
- Do leverage the brand pink sparingly as an accent, not a dominant color
- Don't create new color variations - use the established semantic color system
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