Anthropic Design System

anthropic.com
PROEngine v4
Visual system
100% confidence
100% confidence
hero-displayDesign is intelligence made visibleAnthropic Serif68.3429px / 400 / 1.1
display-lgDesign is intelligence made visibleAnthropic Sans60.8653px / 700 / 1.1
display-mdDesign is intelligence made visibleAnthropic Sans52px / 700 / 1.1
headlineDesign is intelligence made visibleAnthropic Sans32px / 600 / 1.2
title-lgDesign is intelligence made visibleAnthropic Sans24px / 600 / 1.3
body-lgDesign is intelligence made visibleAnthropic Serif20px / 400 / 1.4
title-mdDesign is intelligence made visibleAnthropic Sans19px / 600 / 1.2
nav-linkDesign is intelligence made visibleAnthropic Serif16px / 400 / 1.25
body-sansDesign is intelligence made visibleAnthropic Sans16px / 400 / 1.4
bodyDesign is intelligence made visibleAnthropic Serif15px / 400 / 1.4
uiDesign is intelligence made visibleAnthropic Sans15px / 400 / 1.4
buttonDesign is intelligence made visibleAnthropic Sans14px / 500 / 1.2
labelDesign is intelligence made visibleAnthropic Sans14px / 400 / 1.2
captionDesign is intelligence made visibleAnthropic Sans12px / 400 / 1.4
caption-mediumDesign is intelligence made visibleAnthropic Sans12px / 500 / 1.4
eyebrowDesign is intelligence made visibleAnthropic Sans12px / 700 / 1.4
100% confidence
base
4px
button-ghost-4-padding-y
4px
button-primary-3-padding-y
8px
button-secondary-padding-y
8px
button-ghost-2-padding-y
8px
input-padding-y
8px
button-secondary-3-padding-y
8px
button-ghost-4-padding-left
8px
button-ghost-4-padding-right
12px
card-4-grid-gap
16px
button-primary-3-padding-x
16px
button-secondary-padding-x
16px
button-ghost-2-padding-right
16px
input-padding-right
16px
button-secondary-3-padding-right
16px
header-inner-gap
24px
header-inner-mobile-gap
24px
header-inner-2-gap
24px
header-inner-2-mobile-gap
24px
header-inner-3-gap
24px
header-inner-3-mobile-gap
24px
button-ghost-2-padding-left
24px
button-secondary-3-padding-left
24px
card-3-grid-gap
32px
input-padding-left
40px
section-padding-y
48px
header-inner-inner-max-width
1400px
header-inner-mobile-inner-max-width
1400px
header-inner-2-inner-max-width
1400px
header-inner-2-mobile-inner-max-width
1400px
header-inner-3-inner-max-width
1400px
header-inner-3-mobile-inner-max-width
1400px
100% confidence
xs · 6px
sm · 8px
md · 12px
lg · 16px
xl · 24px
Components

Button12

100% match

ghost · desktop

At rest100% match21 measurements match

Original
Original Button, ghost on the site, at rest
Render
Isolated render of Button, ghost, at rest

Hover100% match18 measurements match

Original
Original Button, ghost on the site, hover
Render
Isolated render of Button, ghost, hover

Focus100% match18 measurements match

Original
Original Button, ghost on the site, focus
Render
Isolated render of Button, ghost, focus
Recipe in DESIGN.md

100% match

ghost · desktop

At rest100% match60 measurements match

Original
Original Button, ghost (2) on the site, at rest
Render
Isolated render of Button, ghost (2), at rest
Recipe in DESIGN.md

100% match

ghost · desktop

At rest100% match21 measurements match

Original
Original Button, ghost (3) on the site, at rest
Render
Isolated render of Button, ghost (3), at rest

Focus100% match18 measurements match

Original
Original Button, ghost (3) on the site, focus
Render
Isolated render of Button, ghost (3), focus
Recipe in DESIGN.md

100% match

ghost · desktop

At rest100% match60 measurements match

Original
Original Button, ghost (4) on the site, at rest
Render
Isolated render of Button, ghost (4), at rest

Hover100% match22 measurements match

Original
Original Button, ghost (4) on the site, hover
Render
Isolated render of Button, ghost (4), hover
Recipe in DESIGN.md

100% match

ghost · desktop

At rest100% match35 measurements match

Original
Original Button, ghost (5) on the site, at rest
Render
Isolated render of Button, ghost (5), at rest

Hover100% match18 measurements match

Original
Original Button, ghost (5) on the site, hover
Render
Isolated render of Button, ghost (5), hover
Recipe in DESIGN.md

100% match

ghost · desktop

At rest100% match35 measurements match

Original
Original Button, ghost (6) on the site, at rest
Render
Isolated render of Button, ghost (6), at rest

Hover100% match18 measurements match

Original
Original Button, ghost (6) on the site, hover
Render
Isolated render of Button, ghost (6), hover
Recipe in DESIGN.md

59% match

primary · desktop

On hover, it renders 59% like the site, below the 97% bar.

At rest100% match113 measurements match

Original
Original Button, primary on the site, at rest
Render
Isolated render of Button, primary, at rest

Hover59% match18 measurements match

Original
Original Button, primary on the site, hover
Render
Isolated render of Button, primary, hover

Focus99% match18 measurements match

Original
Original Button, primary on the site, focus
Render
Isolated render of Button, primary, focus
Recipe in DESIGN.md

96% match

primary · desktop

It renders 96% like the site, below the 97% bar.

At rest96% match21 measurements match

Original
Original Button, primary (2) on the site, at rest
Render
Isolated render of Button, primary (2), at rest

Hover97% match18 measurements match

Original
Original Button, primary (2) on the site, hover
Render
Isolated render of Button, primary (2), hover
Recipe in DESIGN.md

100% match

primary · desktop

At rest100% match27 measurements match

Original
Original Button, primary (3) on the site, at rest
Render
Isolated render of Button, primary (3), at rest

Hover100% match22 measurements match

Original
Original Button, primary (3) on the site, hover
Render
Isolated render of Button, primary (3), hover
Recipe in DESIGN.md

100% match

secondary · desktop

At rest100% match27 measurements match

Original
Original Button, secondary on the site, at rest
Render
Isolated render of Button, secondary, at rest

Hover100% match22 measurements match

Original
Original Button, secondary on the site, hover
Render
Isolated render of Button, secondary, hover
Recipe in DESIGN.md

97% match

secondary · desktop

Icon x is 126px, the site has 128px.

At rest97% match1 of 60 measurements differ

Original
Original Button, secondary (2) on the site, at rest
Render
Isolated render of Button, secondary (2), at rest

Hover97% match22 measurements match

Original
Original Button, secondary (2) on the site, hover
Render
Isolated render of Button, secondary (2), hover
Recipe in DESIGN.md

100% match

secondary · desktop

At rest100% match60 measurements match

Original
Original Button, secondary (3) on the site, at rest
Render
Isolated render of Button, secondary (3), at rest

Hover100% match22 measurements match

Original
Original Button, secondary (3) on the site, hover
Render
Isolated render of Button, secondary (3), hover
Recipe in DESIGN.md

Card4

80% match

desktop

Group height is 477px, the site has 559px; Group 2 height is 477px, the site has 559px and 4 more.

At rest83% match6 of 211 measurements differ

Original
Original Card on the site, at rest
Render
Isolated render of Card, at rest

At rest, instance 282% match6 of 211 measurements differ

Original
No image stored
Render
No image stored

At rest, instance 380% match6 of 211 measurements differ

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

96% match

desktop

At rest100% match85 measurements match

Original
Original Card (2) on the site, at rest
Render
Isolated render of Card (2), at rest

At rest, instance 296% match85 measurements match

Original
No image stored
Render
No image stored

At rest, instance 3100% match85 measurements match

Original
No image stored
Render
No image stored

At rest, instance 4100% match85 measurements match

Original
No image stored
Render
No image stored

At rest, instance 597% match85 measurements match

Original
No image stored
Render
No image stored

At rest, instance 6100% match85 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

desktop

At rest100% match43 measurements match

Original
Original Card (3) on the site, at rest
Render
Isolated render of Card (3), at rest

At rest, instance 2100% match43 measurements match

Original
No image stored
Render
No image stored

At rest, instance 3100% match43 measurements match

Original
No image stored
Render
No image stored

At rest, instance 4100% match43 measurements match

Original
No image stored
Render
No image stored

At rest, instance 5100% match43 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

97% match

desktop

At rest99% match64 measurements match

Original
Original Card (4) on the site, at rest
Render
Isolated render of Card (4), at rest

Hover100% match19 measurements match

Original
Original Card (4) on the site, hover
Render
Isolated render of Card (4), hover

Focus97% match19 measurements match

Original
Original Card (4) on the site, focus
Render
Isolated render of Card (4), focus

At rest, instance 299% match64 measurements match

Original
No image stored
Render
No image stored

At rest, instance 398% match64 measurements match

Original
No image stored
Render
No image stored

At rest, instance 4100% match64 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

Extra25

100% match

desktop

Root height is 717px, the site has 975px; Group height is 717px, the site has 975px and 22 more.

At rest100% match24 of 861 measurements differ

Original
Original Footer link columns on the site, at rest
Render
Isolated render of Footer link columns, at rest
Recipe in DESIGN.md

100% match

desktop

Root height is 717px, the site has 975px; Group height is 717px, the site has 975px and 22 more.

At rest100% match24 of 861 measurements differ

Original
Original Footer nav on the site, at rest
Render
Isolated render of Footer nav, at rest
Recipe in DESIGN.md

100% match

desktop

Root height is 717px, the site has 975px; Group height is 717px, the site has 975px and 22 more.

At rest100% match24 of 861 measurements differ

Original
Original Footer navigation on the site, at rest
Render
Isolated render of Footer navigation, at rest
Recipe in DESIGN.md

100% match

desktop

Group 4 x is 187px, the site has 845px.

At rest100% match1 of 154 measurements differ

Original
Original Hero on the site, at rest
Render
Isolated render of Hero, at rest
Recipe in DESIGN.md

100% match

desktop

At rest100% match21 measurements match

Original
Original Legal text on the site, at rest
Render
Isolated render of Legal text, at rest
Recipe in DESIGN.md

100% match

desktop

Root height is 717px, the site has 975px; Group height is 717px, the site has 975px and 22 more.

At rest100% match24 of 861 measurements differ

Original
Original Nav (2) on the site, at rest
Render
Isolated render of Nav (2), at rest
Recipe in DESIGN.md

91% match

desktop

On focus, it renders 91% like the site, below the 96% bar.

At rest100% match79 measurements match

Original
Original Nav dropdown on the site, at rest
Render
Isolated render of Nav dropdown, at rest

Hover100% match18 measurements match

Original
Original Nav dropdown on the site, hover
Render
Isolated render of Nav dropdown, hover

Focus91% match18 measurements match

Original
Original Nav dropdown on the site, focus
Render
Isolated render of Nav dropdown, focus
Recipe in DESIGN.md

91% match

desktop

On focus, it renders 91% like the site, below the 96% bar.

At rest100% match79 measurements match

Original
Original Nav dropdown (2) on the site, at rest
Render
Isolated render of Nav dropdown (2), at rest

Hover100% match18 measurements match

Original
Original Nav dropdown (2) on the site, hover
Render
Isolated render of Nav dropdown (2), hover

Focus91% match18 measurements match

Original
Original Nav dropdown (2) on the site, focus
Render
Isolated render of Nav dropdown (2), focus
Recipe in DESIGN.md

90% match

desktop

On focus, it renders 90% like the site, below the 96% bar.

At rest100% match79 measurements match

Original
Original Nav dropdown (3) on the site, at rest
Render
Isolated render of Nav dropdown (3), at rest

Hover100% match18 measurements match

Original
Original Nav dropdown (3) on the site, hover
Render
Isolated render of Nav dropdown (3), hover

Focus90% match18 measurements match

Original
Original Nav dropdown (3) on the site, focus
Render
Isolated render of Nav dropdown (3), focus
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Nav dropdown (4) on the site, at rest
Render
Isolated render of Nav dropdown (4), at rest

Hover100% match18 measurements match

Original
Original Nav dropdown (4) on the site, hover
Render
Isolated render of Nav dropdown (4), hover
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Nav dropdown (5) on the site, at rest
Render
Isolated render of Nav dropdown (5), at rest

Hover100% match18 measurements match

Original
Original Nav dropdown (5) on the site, hover
Render
Isolated render of Nav dropdown (5), hover
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Nav dropdown (6) on the site, at rest
Render
Isolated render of Nav dropdown (6), at rest

Hover100% match18 measurements match

Original
Original Nav dropdown (6) on the site, hover
Render
Isolated render of Nav dropdown (6), hover
Recipe in DESIGN.md

97% match

desktop

Group 2 x is 0px, the site has 495px; Group 2 width is 278px, the site has 110px and 5 more.

At rest97% match7 of 198 measurements differ

Original
Original Nav menu on the site, at rest
Render
Isolated render of Nav menu, at rest
Recipe in DESIGN.md

100% match

desktop

At rest100% match756 measurements match

Original
Original Nav menu (2) on the site, at rest
Render
Isolated render of Nav menu (2), at rest
Recipe in DESIGN.md

100% match

desktop

At rest100% match280 measurements match

Original
Original Nav menu (3) on the site, at rest
Render
Isolated render of Nav menu (3), at rest
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Navigation dropdown on the site, at rest
Render
Isolated render of Navigation dropdown, at rest

Hover100% match18 measurements match

Original
Original Navigation dropdown on the site, hover
Render
Isolated render of Navigation dropdown, hover
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Navigation dropdown (2) on the site, at rest
Render
Isolated render of Navigation dropdown (2), at rest

Hover100% match18 measurements match

Original
Original Navigation dropdown (2) on the site, hover
Render
Isolated render of Navigation dropdown (2), hover
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Navigation dropdown (3) on the site, at rest
Render
Isolated render of Navigation dropdown (3), at rest

Hover100% match18 measurements match

Original
Original Navigation dropdown (3) on the site, hover
Render
Isolated render of Navigation dropdown (3), hover
Recipe in DESIGN.md

100% match

desktop

At rest100% match280 measurements match

Original
Original Navigation menu on the site, at rest
Render
Isolated render of Navigation menu, at rest
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Navigation menu (2) on the site, at rest
Render
Isolated render of Navigation menu (2), at rest

Hover100% match18 measurements match

Original
Original Navigation menu (2) on the site, hover
Render
Isolated render of Navigation menu (2), hover
Recipe in DESIGN.md

100% match

desktop

At rest100% match35 measurements match

Original
Original Navigation menu (3) on the site, at rest
Render
Isolated render of Navigation menu (3), at rest

Hover100% match18 measurements match

Original
Original Navigation menu (3) on the site, hover
Render
Isolated render of Navigation menu (3), hover
Recipe in DESIGN.md

100% match

desktop

At rest100% match190 measurements match

Original
Original Social links on the site, at rest
Render
Isolated render of Social links, at rest
Recipe in DESIGN.md

46% match

desktop

It renders 46% like the site, below the 96% bar.

At rest46% match73 measurements match

Original
Original Video on the site, at rest
Render
Isolated render of Video, at rest
Recipe in DESIGN.md

54% match

desktop

It renders 54% like the site, below the 96% bar.

At rest54% match73 measurements match

Original
Original Video (2) on the site, at rest
Render
Isolated render of Video (2), at rest
Recipe in DESIGN.md

Header8

100% match

desktop

At rest100% match492 measurements match

Original
Original Header (inner) on the site, at rest
Render
Isolated render of Header (inner), at rest

Hovernot checked

Original
Original Header (inner) on the site, hover
Render
Isolated render of Header (inner), hover

Focusnot checked

Original
Original Header (inner) on the site, focus
Render
Isolated render of Header (inner), focus

Hover on button100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on cta100% match18 measurements match

Original
No image stored
Render
No image stored

Focus on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

desktop

At rest100% match603 measurements match

Original
Original Header (inner, 2) on the site, at rest
Render
Isolated render of Header (inner, 2), at rest

Hovernot checked

Original
Original Header (inner, 2) on the site, hover
Render
Isolated render of Header (inner, 2), hover

Focusnot checked

Original
Original Header (inner, 2) on the site, focus
Render
Isolated render of Header (inner, 2), focus

Hover on button100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on cta100% match18 measurements match

Original
No image stored
Render
No image stored

Focus on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

desktop

At rest100% match492 measurements match

Original
Original Header (inner, 3) on the site, at rest
Render
Isolated render of Header (inner, 3), at rest

Hovernot checked

Original
Original Header (inner, 3) on the site, hover
Render
Isolated render of Header (inner, 3), hover

Focusnot checked

Original
Original Header (inner, 3) on the site, focus
Render
Isolated render of Header (inner, 3), focus

Hover on button100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on cta 2100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on cta100% match18 measurements match

Original
No image stored
Render
No image stored

Focus on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

96% match

desktop

Nav link height is 66px, the site has 69px; Text y is 22px, the site has 24px and 6 more.

At rest97% match8 of 460 measurements differ

Original
Original Header (landing) on the site, at rest
Render
Isolated render of Header (landing), at rest

Hovernot checked

Original
Original Header (landing) on the site, hover
Render
Isolated render of Header (landing), hover

Focusnot checked

Original
Original Header (landing) on the site, focus
Render
Isolated render of Header (landing), focus

Focus on logo97% match18 measurements match

Original
No image stored
Render
No image stored

Hover on logo97% match18 measurements match

Original
No image stored
Render
No image stored

Focus on nav link96% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link97% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

mobile

At rest100% match134 measurements match

Original
Original Header (inner, 2) on the site, at rest
Render
Isolated render of Header (inner, 2), at rest

Hovernot checked

Original
Original Header (inner, 2) on the site, hover
Render
Isolated render of Header (inner, 2), hover

Focusnot checked

Original
Original Header (inner, 2) on the site, focus
Render
Isolated render of Header (inner, 2), focus

Focus on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on logo100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

mobile

At rest100% match134 measurements match

Original
Original Header (inner, 3) on the site, at rest
Render
Isolated render of Header (inner, 3), at rest

Focusnot checked

Original
Original Header (inner, 3) on the site, focus
Render
Isolated render of Header (inner, 3), focus

Focus on logo100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

mobile

At rest100% match134 measurements match

Original
Original Header (inner) on the site, at rest
Render
Isolated render of Header (inner), at rest

Hovernot checked

Original
Original Header (inner) on the site, hover
Render
Isolated render of Header (inner), hover

Focusnot checked

Original
Original Header (inner) on the site, focus
Render
Isolated render of Header (inner), focus

Focus on logo100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on logo100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

Not checked

mobile

No recipe was made: the element was not visible.

Nothing was compared for this component.

Footer4

100% match

desktop

Root height is 1307px, the site has 1103px; Columns height is 1307px, the site has 1103px and 145 more.

At rest100% match147 of 2397 measurements differ

Original
Original Footer (inner) on the site, at rest
Render
Isolated render of Footer (inner), at rest

Hovernot checked

Original
Original Footer (inner) on the site, hover
Render
Isolated render of Footer (inner), hover

Focusnot checked

Original
Original Footer (inner) on the site, focus
Render
Isolated render of Footer (inner), focus

Focus on link100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

desktop

Inner height is 899px, the site has 981px; Nav height is 747px, the site has 829px and 92 more.

At rest100% match94 of 2551 measurements differ

Original
Original Footer (landing) on the site, at rest
Render
Isolated render of Footer (landing), at rest

Hovernot checked

Original
Original Footer (landing) on the site, hover
Render
Isolated render of Footer (landing), hover

Focusnot checked

Original
Original Footer (landing) on the site, focus
Render
Isolated render of Footer (landing), focus

Focus on nav link 2100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link 2100% match18 measurements match

Original
No image stored
Render
No image stored

Focus on nav link100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

100% match

mobile

Inner height is 1998px, the site has 3651px; Nav height is 1838px, the site has 3357px and 3 more.

At rest100% match5 of 2397 measurements differ

Original
Original Footer (inner) on the site, at rest
Render
Isolated render of Footer (inner), at rest

Hovernot checked

Original
Original Footer (inner) on the site, hover
Render
Isolated render of Footer (inner), hover

Focusnot checked

Original
Original Footer (inner) on the site, focus
Render
Isolated render of Footer (inner), focus

Focus on link100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on link100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link100% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

67% match

mobile

Inner height is 1766px, the site has 3188px; Nav height is 1669px, the site has 3092px and 113 more.

At rest100% match115 of 2589 measurements differ

Original
Original Footer (landing) on the site, at rest
Render
Isolated render of Footer (landing), at rest

Hovernot checked

Original
Original Footer (landing) on the site, hover
Render
Isolated render of Footer (landing), hover

Focusnot checked

Original
Original Footer (landing) on the site, focus
Render
Isolated render of Footer (landing), focus

Focus on nav link100% match18 measurements match

Original
No image stored
Render
No image stored

Hover on nav link67% match18 measurements match

Original
No image stored
Render
No image stored
Recipe in DESIGN.md

Input1

99% match

desktop

At rest99% match26 measurements match

Original
Original Input on the site, at rest
Render
Isolated render of Input, at rest

Focus99% match22 measurements match

Original
Original Input on the site, focus
Render
Isolated render of Input, focus
Recipe in DESIGN.md

Extracted from Anthropic’s public website, not official brand guidelines.

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Harvey website preview
AI & Machine Learning · AI Products & Assistants

Harvey

Harvey's design system is built around a bespoke dual-typeface identity — HarveySerifFont for editorial authority and HarveySansFont for functional clarity — set against a warm near-black (#0f0e0d) navigation bar and an off-white ivory (#fafaf9) content surface. The palette is deliberately monochromatic, using a graduated warm gray scale (gray-50 through gray-950) with no accent hues, signaling trust and restraint appropriate for high-stakes legal work. Elevation is conveyed through surface contrast rather than shadows. The hero headline uses a large serif at 72px, creating immediate typographic authority, while body copy and UI elements use the custom sans. Spacing follows an 8px base grid with named scale tokens (xs, sm, md, xl, 2xl).

Paperclip website preview
AI & Machine Learning · AI Products & Assistants

Paperclip

Paperclip is an AI agent management platform with a bold dark-canvas design anchored by a near-black (#0a0a0a) background and white (#ffffff) foreground text. The hero is defined by a vivid multi-color gradient illustration of stacked pill/capsule shapes in magenta, violet, teal, orange, and yellow — creating a chromatic, energetic visual identity against the dark field. Typography pairs Inter Tight (condensed, heavy headlines with negative letter-spacing) with Inter (body/UI) and JetBrains Mono (code/status). The primary CTA uses a white pill-shaped button on dark background. A semantic green (#22c55e) status system signals agent and task states throughout the product UI. Navigation is minimal and flat with a subtle bottom border.

xAI website preview
AI & Machine Learning · AI Products & Assistants

xAI

xAI's marketing site uses a warm off-white surface palette anchored by --color-ivory (#f9f8f6) and --color-white (#ffffff), with near-black #0a0a0a as the dominant text and foreground color. The typographic system is split between universalSansDisplay for large display headings (60–72px, tight negative letter-spacing), universalSans for body and UI copy, and GeistMono for code and terminal contexts. Radius language is dominated by 9999px pill shapes on CTAs and tags, with 12px and 6px for cards and inputs. Elevation is minimal — cards use a soft multi-layer drop shadow while most surfaces are flat. The overall tone is technical-premium: restrained color, generous whitespace, and a strong monospace code aesthetic signaling developer credibility.

Airbnb website preview
Travel, Transport & Logistics

Airbnb

Airbnb's design system is built around a single proprietary variable font (Airbnb Cereal VF), a near-monochrome neutral palette anchored by deep charcoal (#222222) and light grays, with the brand's signature "Rausch" coral-pink (#ff385c) reserved exclusively for primary CTAs and the logo. The layout is a responsive photo-card grid with generous image-to-text ratios, soft 20px rounded corners on cards, and a multi-layer ambient shadow system that creates subtle depth without harsh contrast. The search bar is a prominent pill-shaped container that unifies the core user action.

IKEA website preview
Commerce & Retail · E-commerce Store

IKEA

IKEA's global homepage uses a bold, flat design system anchored by the iconic IKEA Yellow (#ffdb00) as the primary action surface and IKEA Blue (#0058a3) as the brand logo accent. The entire typographic system is built on a single custom typeface — Noto IKEA — spanning weights 400 and 700 across a tightly defined scale from 14px body text to 51px display headings. Elevation is conveyed entirely through color contrast and layout structure rather than shadows. The layout uses a max-width container of 90rem with a 1.5rem desktop grid gap, and a consistent 8px border-radius token applied to interactive elements. The off-white background (#fffefb) provides warmth against the stark #111111 text, creating a high-contrast, accessible reading experience.

Notion website preview
Software & SaaS · Productivity & Notes

Notion

Notion's marketing homepage pairs a deep navy (#02093a) hero section with a light (#f6f5f4) body, using a custom typeface (NotionInter) across all text roles. The design employs a 12-column grid with 28px gutters, a dual-radius language (8px for cards, 9999px for pills), and a multi-layer progressive shadow system for floating UI elements. Brand blue (#2537b1) drives CTAs and accent highlights, while a semantic gray-scale ladder (gray-200 through gray-900) structures all text and surface hierarchy.