Apple

---
version: alpha
name: "Apple.com Light"
description: "Apple.com uses a tightly controlled, brand-owned typographic system (SF Pro Display + SF Pro Text) on near-white and light-gradient surfaces. The design is characterised by large, centred hero headlines, pill-shaped CTAs in Apple Blue (#0071e3), and a near-black (#1d1d1f) text palette. Elevation is conveyed through background colour shifts rather than shadows. Navigation is a translucent 44px global bar with secondary grey tones. The overall aesthetic is spacious, product-photography-led, and typographically precise."
colors:
  page-white: "#ffffff"
  apple-blue: "#0071e3"
  nav-open-background: "#fafafc"
  surface-light: "#f5f5f7"
  global-nav-text: "#000000"
  link-blue: "#0066cc"
  nav-secondary: "#333336"
  near-black: "#1d1d1f"
  subtle-grey: "#6e6e73"
  divider-grey: "#e8e8ed"
typography:
  hero-headline:
    fontFamily: "SF Pro Display"
    fontSize: "56px"
    fontWeight: "600"
    lineHeight: "60px"
    letterSpacing: "-0.28px"
  section-headline-large:
    fontFamily: "SF Pro Display"
    fontSize: "40px"
    fontWeight: "600"
    lineHeight: "44px"
  tile-headline:
    fontFamily: "SF Pro Text"
    fontSize: "44px"
    fontWeight: "400"
    lineHeight: "44px"
    letterSpacing: "-0.12px"
  section-subhead:
    fontFamily: "SF Pro Display"
    fontSize: "24px"
    fontWeight: "600"
    lineHeight: "28px"
    letterSpacing: "0.216px"
  body-regular:
    fontFamily: "SF Pro Text"
    fontSize: "17px"
    fontWeight: "400"
    lineHeight: "25px"
    letterSpacing: "-0.374px"
  body-secondary:
    fontFamily: "SF Pro Text"
    fontSize: "14px"
    fontWeight: "400"
    lineHeight: "18px"
    letterSpacing: "-0.224px"
  label-semibold:
    fontFamily: "SF Pro Text"
    fontSize: "12px"
    fontWeight: "600"
    lineHeight: "16px"
    letterSpacing: "-0.12px"
  label-regular:
    fontFamily: "SF Pro Text"
    fontSize: "12px"
    fontWeight: "400"
    lineHeight: "16px"
    letterSpacing: "-0.12px"
  display-caption:
    fontFamily: "SF Pro Display"
    fontSize: "21px"
    fontWeight: "400"
    lineHeight: "25px"
    letterSpacing: "0.231px"
  nav-item:
    fontFamily: "SF Pro Text"
    fontSize: "17px"
    fontWeight: "400"
    lineHeight: "25px"
    letterSpacing: "-0.374px"
rounded:
  radius-pill: "980px"
  radius-small: "5px"
  radius-medium: "8px"
  radius-dropdown: "11px"
  radius-full: "999px"
spacing:
  spacing-2: "2px"
  spacing-4: "4px"
  spacing-6: "6px"
  spacing-7: "7px"
  spacing-8: "8px"
  spacing-9: "9px"
  spacing-10: "10px"
  spacing-11: "11px"
  spacing-12: "12px"
  spacing-15: "15px"
  spacing-19: "19px"
  spacing-20: "20px"
  spacing-21: "21px"
  spacing-22: "22px"
  spacing-40: "40px"
  spacing-44: "44px"
---

## Overview

Apple.com uses a tightly controlled, brand-owned typographic system (SF Pro Display + SF Pro Text) on near-white and light-gradient surfaces. The design is characterised by large, centred hero headlines, pill-shaped CTAs in Apple Blue (#0071e3), and a near-black (#1d1d1f) text palette. Elevation is conveyed through background colour shifts rather than shadows. Navigation is a translucent 44px global bar with secondary grey tones. The overall aesthetic is spacious, product-photography-led, and typographically precise.

**Signature traits:**
- Dual typeface system: Pairs SF Pro Display and SF Pro Text across the type hierarchy.
- Soft, rounded geometry: Generous corner rounding up to 999px.
- Layered elevation: Depth comes from 1 validated shadow token.

## Colors

The palette uses 10 validated color tokens across 1 theme profile. Semantic roles stay attached to observed usage so generation agents can choose accents without inventing new color meaning.

**Semantic naming:**
- **content-text** maps to `near-black`: Role "text" is grounded by usage context "Primary body text, headings, nav labels — highest frequency color (980 hits)".
- **action-text** maps to `global-nav-text`: Role "text" is grounded by usage context "Global nav primary link color and hover state".
- **action-background** maps to `apple-blue`: Role "background" is grounded by usage context "Primary CTA button background (Learn more), focus ring, key interactive elements".
- **surface-background** maps to `surface-light`: Role "background" is grounded by usage context "Footer background, search hover state, tertiary fill surfaces".

### Primary Brand
- **Page White** (#ffffff): Button text color, body background in some sections. Role: primary. {authored: rgb(255, 255, 255), space: rgb, alpha: 0.8}

### Text Scale
- **Global Nav Text** (#000000): Global nav primary link color and hover state. Role: text. {authored: rgb(0, 0, 0), space: rgb, alpha: 0.04}
- **Link Blue** (#0066cc): Body links, footer shop links, block links. Role: text. {authored: rgb(0, 102, 204), space: rgb}
- **Nav Secondary** (#333336): Global nav secondary text, search input value, search list items. Role: text. {authored: rgb(51, 51, 54), space: rgb}
- **Near Black** (#1d1d1f): Primary body text, headings, nav labels — highest frequency color (980 hits). Role: text. {authored: rgb(29, 29, 31), space: rgb}
- **Subtle Grey** (#6e6e73): Nav submenu headers, search placeholder, secondary descriptive text. Role: text. {authored: rgb(110, 110, 115), space: rgb}

### Interactive
- **Divider Grey** (#e8e8ed): Curtain/overlay backgrounds, quaternary fill, neutral environment tint. Role: border. {authored: rgba(232, 232, 237, 0.4), space: rgb, alpha: 0.4}

### Surface & Shadows
- **Apple Blue** (#0071e3): Primary CTA button background (Learn more), focus ring, key interactive elements. Role: background. {authored: rgb(0, 113, 227), space: rgb}
- **Nav Open Background** (#fafafc): Global nav background when flyout is open, global message segment background. Role: background. {authored: rgb(250, 250, 252), space: rgb}
- **Surface Light** (#f5f5f7): Footer background, search hover state, tertiary fill surfaces. Role: background. {authored: rgb(245, 245, 247), space: rgb}

## Typography

Typography uses SF Pro Display, SF Pro Text across extracted hierarchy roles. Keep hierarchy mapped to these token rows before adding decorative type styles.

Mixes SF Pro Display and SF Pro Text for visual contrast. Weight range spans semi-bold, regular. Sizes range from 12px to 56px.

### Font Roles
- **Headline Font**: SF Pro Display
- **Body Font**: SF Pro Display

### Type Scale Evidence
| Role | Font | Size | Weight | Line Height | Letter Spacing | Stack / Features | Notes |
|------|------|------|--------|-------------|----------------|------------------|-------|
| Primary hero section headline (e.g. MacBook Air) | SF Pro Display | 56px | 600 | 60px | -0.28px | SF Pro Display, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Large section or product category headlines | SF Pro Display | 40px | 600 | 44px | normal | SF Pro Display, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Product tile or card headline (probe-confirmed: h2.tile-headline 56px) | SF Pro Text | 44px | 400 | 44px | -0.12px | SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Section subheadings and feature callouts | SF Pro Display | 24px | 600 | 28px | 0.216px | SF Pro Display, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Primary body copy, nav labels, CTA button text | SF Pro Text | 17px | 400 | 25px | -0.374px | SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Secondary body text, footnotes, legal copy | SF Pro Text | 14px | 400 | 18px | -0.224px | SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Labels, badges, small UI text (highest count after body) | SF Pro Text | 12px | 600 | 16px | -0.12px | SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Small secondary labels, footer fine print | SF Pro Text | 12px | 400 | 16px | -0.12px | SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Display-size captions and product descriptors | SF Pro Display | 21px | 400 | 25px | 0.231px | SF Pro Display, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |
| Global navigation link text | SF Pro Text | 17px | 400 | 25px | -0.374px | SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif | Extracted token |

## Layout

Responsive system uses 4 breakpoint tier(s): mobile, tablet, desktop, wide.

This system uses a 11px base grid with scale values 2, 4, 6, 7, 8, 9, 10, 11, 12, 15, 19, 20, 21, 22, 40, 44, 48, 84, 88, 128.

### Responsive Strategy
- **mobile (<= 1068px)**: Constrain layout for small viewports and prioritize vertical stacking.
- **tablet (641-1069px)**: Increase spacing and column structure for medium-width viewports.
- **desktop (1069-1440px)**: Expand layout density and horizontal composition for wide viewports.
- **wide (>= 1441px)**: Stretch composition with generous gutters and wider layout spans.

### Spacing System
| Token | Value | Px | Notes |
|------|-------|----|-------|
| spacing-2 | 2px | 2 | Extracted spacing token |
| spacing-4 | 4px | 4 | Extracted spacing token |
| spacing-6 | 6px | 6 | Extracted spacing token |
| spacing-7 | 7px | 7 | Extracted spacing token |
| spacing-8 | 8px | 8 | Extracted spacing token |
| spacing-9 | 9px | 9 | Mapped to --sk-button-padding-vertical |
| spacing-10 | 10px | 10 | Extracted spacing token |
| spacing-11 | 11px | 11 | Extracted spacing token |
| spacing-12 | 12px | 12 | Extracted spacing token |
| spacing-15 | 15px | 15 | Extracted spacing token |
| spacing-19 | 19px | 19 | Extracted spacing token |
| spacing-20 | 20px | 20 | Extracted spacing token |
| spacing-21 | 21px | 21 | Extracted spacing token |
| spacing-22 | 22px | 22 | Extracted spacing token |
| spacing-40 | 40px | 40 | Extracted spacing token |
| spacing-44 | 44px | 44 | Mapped to --r-globalnav-height |
| spacing-48 | 48px | 48 | Extracted spacing token |
| spacing-84 | 84px | 84 | Extracted spacing token |
| spacing-88 | 88px | 88 | Mapped to --r-globalnav-flyout-spacing |
| spacing-128 | 128px | 128 | Extracted spacing token |

## Elevation & Depth

Keep depth flat unless validated shadow or interaction evidence appears in the extraction payload. Do not invent shadows beyond this evidence boundary.

### Shadow Evidence
| Shadow Token | Layers | Details |
|--------------|--------|---------|
| shadow-card | 1 | 3px 5px 30px 0px rgba(0, 0, 0, 0.22) |

### Interaction Signals
| Theme | Signal | Evidence |
|-------|--------|----------|
| Light | backdrop-filter | blur(20px) ; saturate(1.8) blur(20px) |
| Light | outline-color | rgb(29, 29, 31) ; rgb(51, 51, 54) ; rgb(41, 151, 255) |
| Light | outline-width | 3px |
| Light | outline-offset | 0px ; -7px |
| Light | transform | matrix(1, 0, 0, 1, 0, -4) ; matrix(1, 0, 0, 1, 0, 0) ; matrix(1, 0, 0, 1, -631, 0) |

## Shapes

Shape language maps directly to rounded tokens. Keep component corners consistent with the role mapping below before introducing bespoke geometry.

### Radius Roles
| Token | Value | Px | Role Mapping |
|------|-------|----|--------------|
| radius-small | 5px | 5 | Subtle corner |
| radius-medium | 8px | 8 | Control corner |
| radius-dropdown | 11px | 11 | Control corner |
| radius-pill | 980px | 980 | Large surface corner |
| radius-full | 999px | 999 | Large surface corner |

### Geometry Evidence
| Radius Token | Shape | Units |
|--------------|-------|-------|
| radius-pill | 980px | px |
| radius-small | 5px | px |
| radius-medium | 8px | px |
| radius-dropdown | 11px | px |
| radius-full | 999px | px |

## Components

(none detected)

## Do's and Don'ts

Guardrails protect Dual typeface system, Soft, rounded geometry, Layered elevation without adding unsupported visual claims.

| Do | Don't |
|----|---------|
| Do maintain consistent spacing using the base grid | Don't make unsupported claims about absent visual features |
| Do maintain WCAG AA contrast ratios (4.5:1 for normal text) | Don't mix rounded and sharp corners in the same view |
| Do use the primary color only for the single most important action per screen |  |
| Do verify evidence before writing new design-system guidance |  |

## Responsive Evidence

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | <= 419px | only screen and (max-width: 419px) |
| Mobile | <= 480px | (max-width: 480px) |
| Mobile | <= 640px | (max-width: 640px) |
| Mobile | <= 734px | (max-width: 734px) |
| Breakpoint 5 | <= 833px | (max-width: 833px) |
| Breakpoint 6 | <= 1023px | (max-width: 1023px) |
| Breakpoint 7 | <= 1044px | (max-width: 1044px) |
| Breakpoint 8 | <= 1068px | (max-width: 1068px) |
| Mobile | 641-833px | (min-width: 641px) and (max-width: 833px) |
| Mobile | 735-1068px | (min-width: 735px) and (max-width: 1068px) |
| Mobile | >= 735px | (min-width: 735px) |
| Mobile | 736-1069px | (min-width: 736px) and (max-width: 1069px) and (min-height: 734px) |
| Tablet | 834-833px | (min-width: 834px) and (max-width: 833px) |
| Tablet | 834-1023px | (min-width: 834px) and (max-width: 1023px) |
| Tablet | >= 834px | (min-width: 834px) |
| Desktop | >= 1069px | (min-width: 1069px) |
| Desktop | 1070-1440px | (min-width: 1070px) and (max-width: 1440px) and (min-height: 776px) |
| Desktop | >= 1441px | (min-width: 1441px) |
| Breakpoint 19 | Unknown | (hover: hover) |

## Agent Prompt Guide

### Example Component Prompts
- Create button component using validated primary color role and spacing tokens.
- Create card component with mapped radius role and evidence-backed elevation.
- Create form input component using inferred typography hierarchy and border roles.

### Iteration Guide
1. Start with extracted palette and typography roles only.
2. Map spacing and radius directly from token tables before visual polish.
3. Apply component patterns one section at a time and compare against source intent.
4. Keep elevation claims tied to explicit evidence in output.
5. Iterate with smallest diffs and re-check section hierarchy after each change.