PayPal 디자인 시스템

PayPal

Overview

PayPal's German consumer site reads as confident, friendly fintech. The canvas is calm and high-contrast: white and a warm off-white carry most pages, black ink carries nearly all text, and brand color appears in deliberate full-bleed blocks. Those blocks are a deep navy business band and a bright sky field behind the hero, not sprinkled accents. Lifestyle photography in large rounded containers adds warmth. The copy is short and reassuring, aimed at everyday shoppers with a parallel business audience.

Hierarchy comes almost entirely from type scale. Display headlines are set in PayPal Pro at weight 900 with tight tracking, on a ladder that runs from title-lg (25.8751px) up to hero-display (180.911px). Below them, body and UI text drops sharply to PayPal Pro Text VF at 14–21px. Little sits in between, so the jump from headline to subcopy is the main signal of importance. Sections stack as centered, single-column hero blocks: an optional toggle or eyebrow, a giant headline, a line of subcopy, a pair of pill CTAs, then a wide image or card.

Density is low. Each block gets generous vertical air, and controls are uniform 48px pills. Elevation is used sparingly and softly. Most separation comes from color-block changes, and diffuse shadows are reserved for floating layers such as the cookie banner, phone-style cards and bottom sheets.

Key Characteristics:

• Ultra-heavy (900) PayPal Pro display type, tracked at roughly −3% of size, scaling from title-lg to hero-display.
• Near-universal black ink Ink (ink, #000000) on Canvas (canvas, #FFFFFF) and Parchment (surface-warm, #F1EFEA).
• Brand color as full-bleed blocks: PayPal Navy (primary, #002991) with Sky Cyan (accent-on-dark, #60CDFF) as its accent.
• Pill everything: buttons are 1000px-radius, 48px-tall capsules, and toggles and tabs are 96px-radius segmented tracks.
• Soft geometry on containers: rounded.lg (24px) cards and larger radii up to rounded.3xl on media.
• Translucent and tinted button fills (button-primary #FFFFFFB3, button-secondary-2 #05378214) rather than loud brand-colored buttons.
• Light, multi-layer diffuse shadows only on floating layers; no blur effects.
• A visible focus treatment: a white 2px halo plus a 2px blue outline offset by 2px.

Colors

The palette is mostly monochrome, with two brand blues used as fields and a family of interactive blues kept for links and focus. No gradients were observed; every surface is a flat fill.

Brand & Accent

• PayPal Navy (primary, #002991): the brand anchor. Use it as a full-bleed surface for business and feature bands, with white text (on-primary) on top. Never use it for small text or borders.
• Sky Cyan (accent-on-dark, #60CDFF): the accent on navy fields, for highlighted words and secondary headings. It also appears as a bright color-block surface behind the hero, where black ink sits on it.
• Bright Blue (primary-bright, #0070E0): an interactive blue seen on text. Reserve it for inline interactive emphasis, not for surfaces.

Interactive & Links

• Link Blue (link, #0066F5): the link text color. It is also the focus outline on the link-style CTAs: button-primary-2 (flagged: render matched 83% of original pixels on hover) and button-secondary-2 (flagged: render matched 88% on hover).
• Browser Blue (link-default, #0000EE): the user-agent default link color. It surfaced in text on four pages, which most likely means unstyled links. Do not design with it intentionally; use link instead.

Surface

• Canvas (canvas, #FFFFFF): the default page and card background, and the header bar.
• Parchment (surface-warm, #F1EFEA): a warm off-white for alternating sections and soft content panels. It sits on all five captured pages.
• On Primary (on-primary, #FFFFFF): text and icons placed on navy or other dark fields.

Text

• Ink (ink, #000000): headlines, body and button labels. Pure black is the default; do not soften it to grey for body copy.
• Slate (muted, #686A6D): secondary text and the button-ghost label (#686A6D). Use it for supporting UI, not paragraphs.

Hairlines & Borders

• Mist (hairline, #CFD3D8): the 2px outline on button-primary and button-secondary, and the thin divider under the header.

Component & State Colors (recipe-only)

These colors were measured on components, not in page sampling.

• Focus Blue (focus-ring, #097FF5): the 2px focus outline on button-primary, button-secondary and button-ghost, paired with a #FFFFFF 2px halo.
• Graphite (surface-dark, #333333): the hover fill of the black button-primary-2 (flagged: render matched 83% of original pixels on hover).

Translucent fills also live only in recipes:

Typography

Font Family

• PayPal Pro is the proprietary display face, used only at weight 900 for every headline token from title-lg to hero-display.
• PayPal Pro Text VF is the variable text face. It carries body, links, nav, the button-ghost label, and the tab and toggle labels. It is by far the most-used family on all five pages.
• PayPalOpen-Medium is a secondary UI face measured on button-primary and button-secondary labels: 14px, weight 500, 18px line height, −0.28px tracking. Its fallback stack is "Helvetica Neue", Arial, sans-serif.

The PayPal Pro Text VF fallback stack is Helvetica, Arial, sans-serif.

Hierarchy

Body text has no published token, but it was measured in PayPal Pro Text VF:

Principles

• Weights are 400, 700 and 900. 900 is exclusive to PayPal Pro display. 700 marks emphasis, links and CTA labels in the text face. 400 is running text. The only weight-500 text is the PayPalOpen-Medium label on button-primary and button-secondary; do not spread 500 elsewhere.
• Tracking is proportional and always negative. Display tokens track at about −3% of their size, title-lg at −2%, and body at about −1.5%. Scale letter-spacing with size rather than using a fixed value.
• Line height tightens as size grows. The biggest two tokens run at 1, display and headlines at 1.1, title-lg at 1.2, and body at 1.5. Headlines are meant to stack as tight blocks.
• There is no middle tier. The ladder jumps from 25.8751px headlines to roughly 18–21px body. Do not invent a semibold 20–24px subhead; use title-lg or a 700-weight body line.

Note on Font Substitutes

PayPal Pro and PayPal Pro Text are proprietary.

• Display: use a geometric sans with a true Black cut, such as Figtree 900 or Plus Jakarta Sans 800. Keep the −3% tracking and line height 1–1.1. Check that counters don't clog at 900; if they do, step back to 800 before loosening the tracking.
• Text: Inter or Figtree at 400/700 work well. Keep the −1.5% tracking and line height 1.5.
• PayPalOpen-Medium: Inter 500 at 14px is a close stand-in.

Layout

Spacing System

No base step and no page-level section rhythm were verified. The only measured spacing tokens come from the verified buttons.

Pill buttons are wide and short. Horizontal padding (button-primary-padding-x, 30px) is triple the vertical (button-primary-padding-y, 10px), which gives the capsule its stretched look. Ghost buttons are square-padded on all sides (button-ghost-padding-x / button-ghost-padding-y, 12px) around an icon and label.

Grid & Container

No container max width or grid gap was verified as a token.

The screenshots show these patterns:

• Hero blocks: a centered, narrow single column for headline, subcopy and the CTA pair, followed by a wide media card.
• Header: logo and dropdown menus on the left; Hilfe, Einloggen and Neu anmelden on the right.
• Business page: a staggered photo strip that bleeds to the viewport edges, followed by a full-width navy band.
• Color blocks: these run edge to edge while text stays centered inside them.

Whitespace Philosophy

Whitespace is the separator. Sections are divided by generous vertical air and by a change of surface color (canvas → surface-warm → primary), not by rules or boxes.

Within a block, elements sit close together: headline, subcopy and CTAs read as one unit. That unit is then surrounded by a lot of empty space. Keep text columns narrow, even on wide screens, so the oversized headlines wrap into dense, poster-like stacks.

Measured Layout

Every spacing token restates a measurement of a verified component recipe, or the step those measurements share.

• button-primary-padding-y: 10px (button-primary, vertical padding of the root)
• button-primary-padding-x: 30px (button-primary, horizontal padding of the root)
• button-secondary-padding-y: 10px (button-secondary, vertical padding of the root)
• button-secondary-padding-x: 30px (button-secondary, horizontal padding of the root)
• button-ghost-padding-y: 12px (button-ghost, vertical padding of the root)
• button-ghost-padding-x: 12px (button-ghost, horizontal padding of the root)

Elevation & Depth

No backdrop blur was measured anywhere.

Shadow philosophy. Depth exists but is whispered. Shadows have very low alpha (0.01–0.14), large blur radii and almost no offset, so floating layers feel lifted off the page rather than cast onto it. They belong only to things that genuinely float: banners, sheets and cards over imagery. Everything in normal flow relies on color-block contrast and the hairline outline. The one crisp ring in the system is the focus halo; never weaken it.

Shapes

Border Radius Scale

The geometry is soft and pill-dominant.

• Pills: every button is a full capsule. button-primary, button-secondary, button-primary-2 (flagged: render matched 83% on hover) and button-secondary-2 (flagged: render matched 88% on hover) all measure 1000px. Treat that as equivalent to rounded.full.
• Segmented controls: the Privat/Geschäftlich toggle and the tab control are 96px-radius pill tracks with 2px inner padding.
• Circles: icon-only controls such as close buttons are circular.
• Containers: these step up through rounded.md and rounded.lg to dramatic radii on large media. The big radii echo the rounded geometric letterforms and the PayPal P mark.
• Square corners appear only on a few full-bleed photo tiles. Treat them as an exception for edge-to-edge imagery, not a container style.

Components

Each component below was distilled from the live page: the recipe is a standalone, placeholder-filled reproduction with literal values, and every frontmatter key named in the anatomy carries the same measurements. A verified component reproduced the original in every check; a flagged one is shipped with the reason it did not; one marked not verifiable could not be compared with the original, which says nothing about the recipe.

Buttons

Button, primary

Verification: verified against the live page at desktop.

Anatomy

• button-primary: the component root, a <button> (.c-button-primary), 11-character label

Recipe

<div class="c-button-primary-scope">
  <button class="c-button-primary" type="button">lorem ipsum</button>
</div>

.c-button-primary-scope {
  background-color: #F0F2F9;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-button-primary {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  border-spacing: 0px;
  box-sizing: border-box;
  min-width: 96px;
  min-height: 48px;
  padding: 10px 30px;
  position: relative;
  background-color: #FFFFFFB3;
  color: #000000;
  border: 2px solid #CFD3D8;
  border-radius: 1000px;
  cursor: pointer;
  font-family: PayPalOpen-Medium, "Helvetica Neue", Arial, sans-serif;
  font-size: 14px;
  font-weight: 500;
  line-height: 18px;
  letter-spacing: -0.28px;
  text-transform: none;
  text-align: center;
  appearance: button;
  transition-duration: 0.2s, 0.2s, 0.2s;
  transition-timing-function: ease, ease, ease;
  transition-property: color, background-color, border-color;
}

.c-button-primary:hover {
  background-color: #F0F2F9;
}

.c-button-primary:focus {
  box-shadow: #FFFFFF 0px 0px 0px 2px;
  outline: 2px solid #097FF5;
  outline-offset: 2px;
}

States

• hover (button-primary-hover): background-color #F0F2F9
• focus: box-shadow #FFFFFF 0px 0px 0px 2px, outline 2px solid #097FF5, outline-offset 2px

Button, secondary

Verification: verified against the live page at desktop.

Anatomy

• button-secondary: the component root, a <button> (.c-button-secondary), 8-character label

Recipe

<div class="c-button-secondary-scope">
  <button class="c-button-secondary" type="button">lorem ip</button>
</div>

.c-button-secondary-scope {
  background-color: #F0F2F9;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-button-secondary {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  border-spacing: 0px;
  box-sizing: border-box;
  min-width: 96px;
  min-height: 48px;
  padding: 10px 30px;
  position: relative;
  background-color: #FFFFFFB3;
  color: #000000;
  border: 2px solid #CFD3D8;
  border-radius: 1000px;
  cursor: pointer;
  font-family: PayPalOpen-Medium, "Helvetica Neue", Arial, sans-serif;
  font-size: 14px;
  font-weight: 500;
  line-height: 18px;
  letter-spacing: -0.28px;
  text-transform: none;
  text-align: center;
  appearance: button;
  transition-duration: 0.2s, 0.2s, 0.2s;
  transition-timing-function: ease, ease, ease;
  transition-property: color, background-color, border-color;
}

.c-button-secondary:hover {
  background-color: #F0F2F9;
}

.c-button-secondary:focus {
  box-shadow: #FFFFFF 0px 0px 0px 2px;
  outline: 2px solid #097FF5;
  outline-offset: 2px;
}

States

• hover (button-secondary-hover): background-color #F0F2F9
• focus: box-shadow #FFFFFF 0px 0px 0px 2px, outline 2px solid #097FF5, outline-offset 2px

Button, ghost

Verification: verified against the live page at desktop.

Anatomy

• button-ghost: the component root, a <button> (.c-button-ghost)
• button-ghost-group: inner group (.c-button-ghost__group)
• button-ghost-icon: icon placeholder, 24px (.c-button-ghost__icon)
• button-ghost-label: label text, 5 characters (.c-button-ghost__label)

Recipe

<div class="c-button-ghost-scope">
  <button class="c-button-ghost" type="button">
    <span class="c-button-ghost__group">
      <span class="c-button-ghost__icon" aria-hidden="true"></span>
    </span>
    <span class="c-button-ghost__label">lorem</span>
  </button>
</div>

.c-button-ghost-scope {
  background-color: #F0F2F9;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-button-ghost {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  border-spacing: 0px;
  box-sizing: border-box;
  width: 48px;
  height: 48px;
  padding: 12px;
  position: relative;
  background-color: transparent;
  color: #686A6D;
  border: 0;
  border-radius: 50%;
  cursor: pointer;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
  letter-spacing: normal;
  text-transform: none;
  text-align: center;
  appearance: button;
}

.c-button-ghost__group {
  display: block;
  box-sizing: border-box;
  width: 24px;
  height: 24px;
  aspect-ratio: 1 / 1;
}

.c-button-ghost__icon {
  display: block;
  flex-shrink: 0;
  box-sizing: border-box;
  width: 24px;
  height: 24px;
  overflow-x: hidden;
  overflow-y: hidden;
  background-color: currentcolor;
}

.c-button-ghost__label {
  display: block;
  box-sizing: border-box;
  width: 1px;
  height: 1px;
  position: absolute;
  overflow-x: hidden;
  overflow-y: hidden;
}

.c-button-ghost:hover {
  background-color: #F5F7FB;
}

.c-button-ghost:focus {
  box-shadow: #FFFFFF 0px 0px 0px 2px;
  outline: 2px solid #097FF5;
  outline-offset: 2px;
}

States

• hover (button-ghost-hover): background-color #F5F7FB
• focus: box-shadow #FFFFFF 0px 0px 0px 2px, outline 2px solid #097FF5, outline-offset 2px

Button, primary (2)

Verification: flagged, the render matched 83% of the original pixels, below the 97% required on hover after 2 correction attempts.

Anatomy

• button-primary-2: the component root, a <a> (.c-button-primary-2), 12-character label

Recipe

<div class="c-button-primary-2-scope">
  <a class="c-button-primary-2" href="#">lorem ipsum</a>
</div>

.c-button-primary-2-scope {
  background-color: #FFFFFF;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-button-primary-2 {
  display: inline-block;
  justify-content: center;
  align-items: center;
  border-spacing: 0px;
  box-sizing: border-box;
  height: fit-content;
  padding: 12px 20px;
  position: relative;
  background-color: #000000;
  color: #FFFFFF;
  border-radius: 1000px;
  cursor: pointer;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 700;
  line-height: 24px;
  letter-spacing: -0.24px;
  text-decoration-line: none;
  text-align: center;
  transition-duration: 0.3s;
  transition-timing-function: cubic-bezier(0.4, 1.2, 0.2, 1);
  transition-property: padding, margin, width, height;
}

.c-button-primary-2:hover {
  padding: 14px 22px;
  margin: -2px;
  background-color: #333333;
}

.c-button-primary-2:focus {
  outline: 2px solid #0066F5;
  outline-offset: 2px;
}

States

• hover (button-primary-2-hover): padding 14px 22px, margin -2px, background-color #333333
• focus: outline 2px solid #0066F5, outline-offset 2px

Button, secondary (2)

Verification: flagged, the render matched 88% of the original pixels, below the 97% required on hover after 2 correction attempts.

Anatomy

• button-secondary-2: the component root, a <a> (.c-button-secondary-2), 17-character label

Recipe

<div class="c-button-secondary-2-scope">
  <a class="c-button-secondary-2" href="#">lorem ipsum dolor</a>
</div>

.c-button-secondary-2-scope {
  background-color: #FFFFFF;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-button-secondary-2 {
  display: inline-block;
  justify-content: center;
  align-items: center;
  border-spacing: 0px;
  box-sizing: border-box;
  height: fit-content;
  padding: 12px 20px;
  position: relative;
  background-color: #05378214;
  color: #000000;
  border-radius: 1000px;
  box-shadow: transparent 0px 0px 0px 1px inset;
  cursor: pointer;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 700;
  line-height: 24px;
  letter-spacing: -0.24px;
  text-decoration-line: none;
  text-align: center;
  transition-duration: 0.3s;
  transition-timing-function: cubic-bezier(0.4, 1.2, 0.2, 1);
  transition-property: padding, margin, width, height;
}

.c-button-secondary-2:hover {
  padding: 14px 22px;
  margin: -2px;
  background-color: #05378227;
  box-shadow: none;
}

.c-button-secondary-2:focus {
  outline: 2px solid #0066F5;
  outline-offset: 2px;
}

States

• hover (button-secondary-2-hover): padding 14px 22px, margin -2px, background-color #05378227, box-shadow none
• focus: outline 2px solid #0066F5, outline-offset 2px

Toggle

Verification: verified against the live page at desktop.

Anatomy

• toggle: the component root, a <nav> (.c-toggle)
• toggle-list: inner flex row (.c-toggle__list)
• toggle-link-active: link (.c-toggle__link-active)
• toggle-text: label text, 6 characters (.c-toggle__text)
• toggle-link: link (.c-toggle__link)
• toggle-text-2: label text, 12 characters (.c-toggle__text-2)

Recipe

<div class="c-toggle-scope">
  <nav class="c-toggle">
    <ul class="c-toggle__list">
      <a class="c-toggle__link-active" href="#">
        <span class="c-toggle__text">lorem</span>
      </a>
      <a class="c-toggle__link" href="#">
        <span class="c-toggle__text-2">lorem ipsum</span>
      </a>
    </ul>
  </nav>
</div>

.c-toggle-scope {
  background-color: #60CDFF;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-toggle {
  display: flex;
  gap: 8px;
  border-spacing: 0px;
  box-sizing: border-box;
  width: fit-content;
  padding: 2px;
  background-color: #FFFFFF3D;
  color: #000000;
  border-radius: 96px;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-toggle__list {
  display: flex;
  gap: 2px;
  box-sizing: border-box;
  width: fit-content;
  padding: 0px;
  margin: 0px;
  list-style-type: none;
}

.c-toggle__link-active {
  display: flex;
  align-self: center;
  box-sizing: border-box;
  padding: 10px 16px;
  position: relative;
  z-index: 0;
  color: #000000;
  cursor: pointer;
  line-height: 22.4px;
  text-decoration-line: none;
  text-align: center;
  white-space: nowrap;
}

.c-toggle__link-active::before {
  content: "";
  display: block;
  box-sizing: border-box;
  width: 66px;
  height: 36px;
  position: absolute;
  top: 0px;
  right: 0px;
  bottom: 0px;
  left: 0px;
  z-index: -1;
  background-color: #FFFFFF;
  border-radius: 88px;
  transition: all 0.3s cubic-bezier(0.22, 1, 0.36, 1);
}

.c-toggle__text {
  display: block;
  box-sizing: border-box;
  max-width: 623.7px;
  font-size: 12px;
  font-weight: 700;
  line-height: 16px;
  letter-spacing: -0.18px;
}

.c-toggle__link {
  display: flex;
  align-self: center;
  box-sizing: border-box;
  padding: 10px 16px;
  position: relative;
  z-index: 0;
  color: #000000;
  cursor: pointer;
  line-height: 22.4px;
  text-decoration-line: none;
  text-align: center;
  white-space: nowrap;
}

.c-toggle__link::before {
  content: "";
  display: block;
  box-sizing: border-box;
  width: 97px;
  height: 28px;
  position: absolute;
  top: 4px;
  right: 4px;
  bottom: 4px;
  left: 4px;
  z-index: -1;
  border-radius: 88px;
  transition: all 0.3s cubic-bezier(0.22, 1, 0.36, 1);
}

.c-toggle__text-2 {
  display: block;
  box-sizing: border-box;
  max-width: 623.7px;
  color: #000000A1;
  font-size: 12px;
  font-weight: 700;
  line-height: 16px;
  letter-spacing: -0.18px;
}

States

• No hover or focus change was observed.

Tabs

Verification: verified against the live page at desktop.

Anatomy

• tab: the component root, a <nav> (.c-tab)
• tab-list: inner flex row (.c-tab__list)
• tab-link: link (.c-tab__link)
• tab-text: label text, 6 characters (.c-tab__text)
• tab-link-active: link (.c-tab__link-active)
• tab-text-2: label text, 12 characters (.c-tab__text-2)

Recipe

<div class="c-tab-scope">
  <nav class="c-tab">
    <ul class="c-tab__list">
      <a class="c-tab__link" href="#">
        <span class="c-tab__text">lorem</span>
      </a>
      <a class="c-tab__link-active" href="#">
        <span class="c-tab__text-2">lorem ipsum</span>
      </a>
    </ul>
  </nav>
</div>

.c-tab-scope {
  background-color: #FFFFFF;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-tab {
  display: inline-flex;
  gap: 8px;
  border-spacing: 0px;
  box-sizing: border-box;
  width: fit-content;
  padding: 2px;
  background-color: #05378214;
  color: #000000;
  border-radius: 96px;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
}

.c-tab__list {
  display: flex;
  gap: 2px;
  box-sizing: border-box;
  width: fit-content;
  padding: 0px;
  margin: 0px;
  list-style-type: none;
}

.c-tab__link {
  display: flex;
  align-self: center;
  box-sizing: border-box;
  padding: 10px 16px;
  position: relative;
  z-index: 0;
  color: #000000;
  cursor: pointer;
  line-height: 22.4px;
  text-decoration-line: none;
  text-align: center;
  white-space: nowrap;
}

.c-tab__link::before {
  content: "";
  display: block;
  box-sizing: border-box;
  width: 58px;
  height: 28px;
  position: absolute;
  top: 4px;
  right: 4px;
  bottom: 4px;
  left: 4px;
  z-index: -1;
  border-radius: 88px;
  transition: all 0.3s cubic-bezier(0.22, 1, 0.36, 1);
}

.c-tab__text {
  display: block;
  box-sizing: border-box;
  max-width: 623.7px;
  color: #000000A1;
  font-size: 12px;
  font-weight: 700;
  line-height: 16px;
  letter-spacing: -0.18px;
}

.c-tab__link-active {
  display: flex;
  align-self: center;
  box-sizing: border-box;
  padding: 10px 16px;
  position: relative;
  z-index: 0;
  color: #000000;
  cursor: pointer;
  line-height: 22.4px;
  text-decoration-line: none;
  text-align: center;
  white-space: nowrap;
}

.c-tab__link-active::before {
  content: "";
  display: block;
  box-sizing: border-box;
  width: 105px;
  height: 36px;
  position: absolute;
  top: 0px;
  right: 0px;
  bottom: 0px;
  left: 0px;
  z-index: -1;
  background-color: #FFFFFF;
  border-radius: 88px;
  transition: all 0.3s cubic-bezier(0.22, 1, 0.36, 1);
}

.c-tab__text-2 {
  display: block;
  box-sizing: border-box;
  max-width: 623.7px;
  font-size: 12px;
  font-weight: 700;
  line-height: 16px;
  letter-spacing: -0.18px;
}

States

• No hover or focus change was observed.

Video control

Verification: flagged, the render matched 88% of the original pixels, below the 96% required after 2 correction attempts.

Anatomy

• video-control: the component root, a <button> (.c-video-control)
• video-control-group: inner flex row (.c-video-control__group)
• video-control-group-2: inner group (.c-video-control__group-2)
• video-control-icon: icon placeholder, 24px (.c-video-control__icon)

Recipe

<div class="c-video-control-scope">
  <button class="c-video-control" type="button">
    <span class="c-video-control__group">
      <span class="c-video-control__group-2">
        <span class="c-video-control__icon" aria-hidden="true"></span>
      </span>
    </span>
  </button>
</div>

.c-video-control-scope {
  background-color: #FFFFFF;
  color: #000000;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 8px;
}

.c-video-control {
  display: block;
  border-spacing: 0px;
  box-sizing: border-box;
  width: 40px;
  height: 40px;
  padding: 0px;
  position: absolute;
  right: 100%;
  bottom: 100%;
  background-color: transparent;
  color: #000000;
  border: 0;
  cursor: pointer;
  font-family: "PayPal Pro Text VF", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 400;
  line-height: 18.4px;
  letter-spacing: normal;
  text-transform: none;
  text-align: center;
  appearance: button;
  transition: opacity 0.6s cubic-bezier(0.22, 1, 0.36, 1);
}

.c-video-control__group {
  display: flex;
  justify-content: center;
  align-items: center;
  box-sizing: border-box;
  width: 40px;
  height: 40px;
  border: 2px solid #FFFFFF;
  border-radius: 50%;
}

.c-video-control__group-2 {
  display: block;
  box-sizing: border-box;
  width: 24px;
  height: 24px;
  aspect-ratio: 1 / 1;
}

.c-video-control__icon {
  display: block;
  flex-shrink: 0;
  box-sizing: border-box;
  width: 24px;
  height: 24px;
  overflow-x: hidden;
  overflow-y: hidden;
  background-color: currentcolor;
}

.c-video-control:focus {
  outline: none;
}

States

• focus: outline none

Do's and Don'ts

Do

• Do set every headline in PayPal Pro at weight 900 using the ladder tokens (hero-display through title-lg), with their negative tracking intact.
• Do limit weights to 400, 700 and 900. PayPalOpen-Medium 500 stays confined to the button-primary / button-secondary labels.
• Do build buttons as pills at the 48px control height shared by button-primary, button-secondary and button-ghost. Use 1000px radius (equivalent to rounded.full) with button-primary-padding-x 30px and button-primary-padding-y 10px.
• Do reuse the translucent white fill: button-primary and button-secondary share #FFFFFFB3 with a hairline 2px outline and #F0F2F9 on hover. The fill is a shared outline-pill style, not a primary-only signal.
• Do use the black pill (button-primary-2, #000000 fill, white label, #333333 hover) for the strongest CTA, knowing its hover state is flagged: render matched 83% of original pixels.
• Do separate sections with full-bleed surface changes between canvas, surface-warm and primary, putting on-primary text and accent-on-dark highlights on navy.
• Do reserve shadows for floating layers, using the observed tiers rgba(0, 0, 0, 0.14) 4px 4px 28px 6px or the five-layer ambient stack.
• Do keep the focus treatment visible: #FFFFFF 2px halo plus 2px focus-ring outline, offset 2px.

Don't

• Don't use primary (#002991) as a button fill or small text color. It is a field color.
• Don't introduce weight 500 or 600 in PayPal Pro Text VF, or any weight below 900 in PayPal Pro display.
• Don't set display type with normal or positive letter-spacing. Tracking scales at about −3% of size.
• Don't style links with link-default (#0000EE). Use link (#0066F5).
• Don't add heavy, dark or offset shadows beyond the measured tiers, and don't add backdrop blur; none was measured.
• Don't use square corners on cards. Use rounded.lg (24px) as the default container radius and keep squares only for full-bleed photo tiles.
• Don't grey out body copy with muted. Paragraphs stay in ink; muted is for ghost actions and supporting UI.
• Don't add mid-sized semibold subheads between title-lg and body. The hierarchy depends on the jump.

Responsive Behavior

Scope

This analysis is two-viewport only: one desktop and one mobile capture. No breakpoint values were observed, so none are given.

What changes on mobile

• Navigation: the horizontal desktop header (logo and dropdowns left; Hilfe, Einloggen and Neu anmelden right) collapses to a hamburger menu next to two pill buttons.
• Headlines: display headlines keep their heavy, tight styling but wrap to about three lines. The type scale steps down rather than the layout changing.
• Cards and media: these go full-width with small side margins, keeping their rounded corners.
• Sticky bar: a black, sticky "App downloaden" bar appears at the bottom of the mobile viewport.
• Cookie banner: on desktop it is fixed over the lower viewport.
• Hero stacks: these are already single-column on desktop, so on mobile they simply narrow. The headline → subcopy → CTA pair → media order is preserved.

Touch targets

• All verified buttons (button-primary, button-secondary, button-ghost) are 48px tall, which meets comfortable touch sizing.
• The segmented toggle and tab controls are 40px tall. Keep them at least that size on mobile and don't compress the 2px inner track padding further.

Iteration Guide

1. Reference tokens, never raw hex. Use ink, canvas, surface-warm, primary, accent-on-dark, link, hairline and focus-ring. Translucent button fills such as #FFFFFFB3 and #05378214 belong to their component recipes (button-primary, tab, button-secondary-2); don't promote them into the page palette.
2. Headlines must come from the eight typography tokens. If a new size seems needed, pick the nearest token rather than interpolating. All display text is PayPal Pro 900 with proportional negative tracking.
3. Buttons are 48px pills. Edit variants inside the existing keys (button-primary, button-secondary, button-ghost, button-primary-2, button-secondary-2) rather than creating new shapes. Padding comes from the button-*-padding-x and button-*-padding-y tokens.
4. Treat flagged recipes as approximations. button-primary-2 (flagged: render matched 83% on hover), button-secondary-2 (flagged: render matched 88% on hover) and video-control (flagged: render matched 88%) need visual checking before reuse.
5. Elevation is a closed set. Use only the measured shadow tiers listed in the elevation section, on floating layers only. Never add backdrop blur or new shadow recipes.
6. Brand blue is a field, not a decoration. primary appears as full-bleed bands with on-primary text; accent-on-dark lives on those bands or as the bright hero field. Never put primary on buttons or body text.
7. Never remove or restyle the focus treatment. It is a #FFFFFF 2px halo plus a 2px focus-ring (or link on link-CTAs) outline, offset 2px.

Known Gaps

• Body text tokens were dropped. body, body-lg, body-strong, title-sm, button, button-lg, nav-link, caption and caption-strong were named for "PayPal Pro Text", but the site serves "PayPal Pro Text VF". Body sizes appear only as measured evidence in the typography section, not as published tokens.
• No layout measurements beyond button padding. No container max width, grid gap, base spacing unit or section padding was verified. Section rhythm sampling returned nothing.
• No header or footer landmarks were captured. Header height, sticky behavior, link counts and footer column structure are undocumented.
• Several hover states did not reproduce. button-primary-2, button-secondary-2 and video-control are flagged at 83–88% pixel match, so their exact hover visuals are unconfirmed.
• The ghost button radius is unmeasured. button-ghost carries no rounded value in its recipe; its circular or pill shape is inferred from screenshots.
• Pages not reached. Only five public marketing pages were captured. Logged-in wallet, checkout flows, forms, inputs, error states and the mobile hamburger menu's open state were not reached.
• Motion is undocumented. Video autoplay behavior and animations (including the video-control play/pause) could not be captured.
• Interactive blues are only partly mapped. primary-bright and link both appear as text; which elements use which beyond links was not resolved.
• Desktop-only recipes, two viewports. All recipes were measured on desktop, and responsive behavior is inferred from two viewports with no breakpoint values.
• Shadow use is partly inferred. The white spread shadows (rgb(255, 255, 255) 0px ±28.5714px 0px 28.5714px) are interpreted as corner masks, and which floating layer uses which tier is inferred from screenshots.